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OUR PRIVATE LABELS

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La Verace_Margherita

THE ONLY COMPLETE EXPERIENCE FOR TRUE QUALITY PIZZA

An ecosystem of premium pizza ingredients offered by IF&B, bringing together professionals and customers under one shared value: true taste from the very first bite.

La Verace – The True Italian Taste is a project created to offer a unique and complete proposition for the world of high-quality pizza. On one side, it includes La Verace’s own-branded product line, designed to express our identity and embody a precise vision of excellence. On the other, it integrates a carefully curated selection of products from our Partner Suppliers, companies already recognized and established internationally, true benchmarks for professionals in the industry.

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Authenticity, Quality and Rigor guaranteed

La Verace is not just a project, but a commitment: to offer industry professionals a complete range capable of elevating every pizza to the next level.
La Verace, Vero Gusto Italiano, preserves the purest essence of Italian pizza: authentic ingredients, uncompromising values, and an honest, unforgettable flavor.
Each product is born from an exclusive selection of raw materials, the result of experience and partnerships with the finest Italian producers in the industry.

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TASTE IS NEVER BY CHANCE. LA VERACE ALWAYS CHOOSES EXCELLENCE.

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LA VERACE FLOURS

Four flours, four expressions of Italian taste: balance, strength, lightness, and crispness.

TRUE TASTE OF TOMATO

From San Marzano to Super Salsato, to organic peeled tomatoes: the very best of Italian tradition in red.

ITALIAN DAIRY SPECIALTIES

Fior di Latte, Burrata and Buffalo Mozzarella: pure Italian taste in every bite.

TRADITIONAL ITALIAN OILS

EVO and Coratina: two exceptional oils that enhance flavors and aromas with intensity.

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Mamma Tina_Margherita

THE TASTE OF FEELING AT HOME

Mamma Tina is dedicated to chefs and restaurateurs who believe that the best flavors are born from simplicity.
The Mamma Tina range includes a wide selection of Italian food products, carefully chosen for today’s foodservice professionals.

This brand evokes childhood memories: the aroma of a slowly simmered sauce, a freshly baked pizza, or a creamy tiramisù served after Sunday lunch.
It’s a family story, where cooking is not a duty but a true act of love.
An homage to the mothers of the past — guardians of tradition and masters in creating extraordinary dishes with just a few genuine ingredients.

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The House of Fine Foods is a carefully curated selection of premium gourmet products from around the world, dedicated to the fine dining segment. The project was created to offer clients a unique experience, meeting the needs of those who seek excellence in food, in the quality and freshness of ingredients, in processing methods, and in the preparation of dishes.

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Buttis is the Wine Division of IF&B, offering a wide and diverse selection of labels from every region of Italy. The portfolio includes the most renowned D.O.C.G., D.O.C., and I.G.T. wines, enriched by the finest vintages of collectible wines from prestigious brands, while also embracing new consumer trends such as organic and biodynamic wines, which are increasingly appreciated. In addition to representing the excellence of Italian wineries, Buttis also signs four exclusive private labels, authentic expressions of our style.

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THE EXCLUSIVE LABELS SIGNED BY BUTTIS

From 2025, Buttis will be strengthened by the launch of its own proprietary brands: Luna Luce, Pumo del Fato, Viitam, and Amor di Vigna. Four original labels that embody the group’s experience, passion, and winemaking expertise, creating extraordinary wines from prestigious vineyards.

A collection designed to represent the best of Italian production with style and personality, balancing tradition and modernity.